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Look Your Best on Camera

We are pleased to offer you, as a valued CameraWare user, this tutorial dedicated to helping you look your best on camera!

The purpose of this tutorial is to make your CameraWare experience more enjoyable for you and those who view you. Following these simple steps will ensure that your broadcast is the very best it can be!

There are quite a few issues which can affect the quality of your broadcast while you are on camera. It doesn't matter how expensive your camera is. Position, lighting, clothing, movement, posing, backdrop... each of these can either make or break the quality of your broadcast.

In the sections below, we will illustrate many of the common mistakes in Internet video live webcam broadcasting and show you how to avoid them.

Are you ready? Then let's get started!

Broadcasting a better image


In essence, a camera is simply a device for detecting and registering light. Therefore, it should come as no surprise that one of the first rules of good video broadcasting is to make sure all participants are well lit. We cannot stress this enough. Even inexpensive webcams can produce superior-quality images with the right lighting.

Three words: halogen construction lights! Available at most any hardware store, these lights will produce striking results. Simply aiming several of these lights at key spots on your wall and ceiling creates excellent lighting for your broadcast.

If you prefer fluorescent lighting, be sure to get "full-spectrum" lights. Full-spectrum tubes just cost a dollar or two more than regular tubes and will greatly improve your image.

Halogen, however, will make the biggest difference. If you are inexperienced, it may take you some time to determine the best location for your lights so they do not cast unwanted shadows.

There are many acceptable locations in which a light source can be directed and placed. These are discussed in detail below.

Light is Diection

The direction of the light relative to your camera's position is extremely important, affecting the shadows within your broadcast image.

small lightingIllumination can be direct or diffused. Direct light--light coming mainly from one source--produces a relatively high contrast between bright highlights and dark shadows. Diffused light--light that bounces onto the subject from several directions--reduces this contrast. Contrast itself affects the brilliance of colors and the amount of texture and detail visible to the camera.

You can use light to create many different moods. Even the most subtle variations in lightning can make an image ominous or airy, glowing or velvety dark, harsh or soft. Insufficient lighting will cause your image to develop "video noise" (tiny pixel clusters that look like static), especially in darker areas of the picture.

Four main types of lighting are illustrated here: backlighting, sidelighting, frontlighting, and toplighting. Each of these affects the quality of the image broadcast in different ways.

back lighting

Backlighting--light that comes only from behind the subject--darkens the side of the subject that is facing the camera.

bad backlighting good backlighting
Bad -- This angle of backlighting creates a harsh glare on the shoulder, hair, and seat back. Aiming the light at the ceiling reduces this glare.
Good -- Great example of correct toplighting positioning. Notice there are no shadows. The eyes are bright, the skin is glowing.

side lighting

Sidelighting casts shadows on half of the subject.

bad side lighting
better side lighting
Bad -- This sidelighting position yields a washed-out look to the face. Good -- Example of correct sidelighting positioning. The face is illuminated showing excellent color and texture.

front lighting

Frontlighting is directed to the front of the subject. If not positioned properly, frontlighting may make the colors look less intense, with a washed-out appearance.

bad front lighting
good front lighting
Bad -- Positioning of this frontlighting washes out the face and skin tones.
Good -- Great example of correct frontlighting. The face is illuminated, showing good color and texture.

top lighting

Toplighting comes directly from above. It immediately draws attention to the subject's face and can cause dark shadows in the eyes. On the other hand, some feel it is well worth their while to play around with this illumination technique in order to create different moods and effects.

bad top lighting
good top lighting
Bad -- Positioning of toplighting is bad. Notice the shadows under the nose and the washed-out complexion.
Good -- Great example of correct toplighting positioning. Notice there are no shadows. Again, the eyes are bright, the skin is glowing.

other helpful webcam tips

There are many other factors that will affect the quality of your webcam video broadcast. See the examples below for detailed comparisons.

natural light

natural window light dark window
Bad -- Light from a background window blurs the subject's outline and is unpleasant to look at. This also creates a larger image file size, causing video transmission to be slower.
Good -- Heavy curtains or blinds reduce the glare from a bright window. The image is clearer, and video will broadcast more efficiently.

poor webcam positioning

After setting up the camera, study a few images yourself. What is in the shot? Is there any clutter detracting from the intended focus of the image? Is there something you can do to make your broadcast more exciting?

bad cam angle
better cam angle
Bad -- Positioning of this camera is poor and too far from the subject. Also the background is extremely busy and cluttered. Good -- Better positioning of the camera brings the subject closer, producing a more appealing video image.

busy background

Consider a simple background to both increase quality and decrease file size. The more data you transmit, the larger the file size will be and the slower the transmission. Remember, a simple background is an efficient background!

If there are contrasts in your background (opposing colors), this will increase your file size. Choose smooth, dark backgrounds.

You do not need to spend a fortune on backdrops. A fabric warehouse is an excellent place to find a nice, big, black sheet. Dark material is very effective in producing a great image and filtering out visual noise or clutter.

keep background clean
clear background
Bad -- A busy background detracts from the subject. Uncluttered backgrounds produce better-quality images.
Good -- Great example of a simple background. Video image is clear and uncluttered, producing a faster broadcast.

clothing on camera

The clothes you choose and the movements you make directly affect the image that you are sending. The camera sees white shirts and bright jewelry as glaring. Don't wear bright reds, bold plaids, or busy prints. Black will make you look deathly pale, and a bulky or baggy outfit will make you look much heavier than you are.

Wear dark, solid colors. Solid areas of color are easier for the camera, computer, and network to process and broadcast.

busy shirt
solid clean shirt
Bad -- A busy shirt draws attention away from the subject. Solid colors allow for more efficient broadcasting.
Good -- Example of subject wearing a solid shirt. Attention is drawn to the subject, not to the shirt.

graceful movements

Look for the best angle!! We all look better from different angles. Faces, especially, change dramatically when the point of view changes. Instead of shooting head-on, try to find the angle that brings out the best in you!! Slow, graceful movements are best when broadcasting, so be mindful to reduce the number of quick, sudden motions you make.

smile!
Bad -- Body language is very important. A cheerful cam is a watched cam!
Good -- Smiley people are watched far more than dull, boring subjects, so remember to smile! ;)

monitor lighting

Many people mistakenly believe that light from a computer's monitor is sufficent for a decent broadcast. It may look that way on the sending end, but notice the image below and the "ghoulish" effect, as compared to the other image which is bright and clear.

light from a computer screen/monitor
lighted monitor
Bad -- Light from a computer's monitor gives the person on camera a ghostly pallor. Image tends to be grainy due to the low light.
Good -- Notice the difference in a broadcast image that is well-lit. Face is bright and skin tones are natural.

2 lights work great!

Lights strategically placed on both sides of the subject and pointed towards the ceiling produce an excellent broadcast image.

1 light example
2 light example
Bad -- This example of lighting is with a single light on the side of the subject. Notice the shadows on the face and dull skin tones.
Good -- This example is with two lights behind the computer's monitor aiming off the subject. Notice the good skin tones and no shadows on the subject's face.

As you can see, it all comes down to lighting and a few basic concepts such as simplicity, positioning, background, clothing and angle. Experiment to see which elements produce the best results for you. We hope this tutorial has been helpful. Enjoy CameraWare!

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